10:20 aM - 11:00 aM

These 4 Chemicals control your life


Session Description:

Meet your Happy Chemicals: Dopamine, Endorphin, Oxytocin, and Serotonin. When your brain releases one of these chemicals, you feel good. Each happy chemical has a special job to do, and it turns off when the job is done. That’s why we’re always looking for ways to turn on our happy chemicals. Each of us struggles to manage a brain that seeks happy chemicals in the ways it learned from past experience.

Learn from a recognized expert how to manage your behaviors that are triggered by your brain’s natural production of these powerful chemicals. Avoid getting trapped in behavioral loops of increasing frustration where you seek happiness through past behaviors that will no longer work. Retrain your brain to reward the right behaviors and your overall mental health.


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Dr. Loretta Breuning

Founder of the Inner Mammal Institute, Author of “The Science of Positivity”, “Habits of a Happy Brain”, and “Tame Your Anxiety”

Loretta Graziano Breuning, PhD is Founder of the Inner Mammal Institute and author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. She's Professor Emerita of Management at California State University, East Bay.

As a teacher and mom, Loretta was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. So she began creating resources to help people manage their inner mammal. Her work has helped thousands of people rewire themselves for more happy chemicals.

Her work has been featured on Forbes, NPR, the Wall Street Journal, NBC, Fox, Psychology Today, Cosmopolitan, Inc, Men's Health, Fast Company, Dr Oz and Real Simple. She has been interviewed on a large number of podcasts, including James Altucher, Brainfluence, Recovery Unscripted, YogaBody, FatburningMan, and Primal Blueprint. She has spoken at the International Coach Federation, the Latin American Positive Psychology Network, the Relational Center, and Imagery International. Her books have been translated into Spanish, Russian, Chinese, Arabic, French, Turkish and German.